Headspace
Headspace is a leading digital mental health brand offering guided meditation, mindfulness tools, and online therapy designed to support everyday well-being. Over the past two years, I’ve worked closely with the brand on performance-led creative initiatives, primarily building Custom Product Page (CPP) campaigns for the Apple App Store and Custom Store Listing (CSL) campaigns for Google Play. A core focus of this work was continuous A/B testing across design language and copy frameworks to identify what truly drives conversion. By iterating on visual hierarchy, illustration styles, benefit-led vs. emotion-led messaging, and CTA structures, we were able to refine creative systems over time while still leaving room for experimentation.
Wrap-up
Working with Headspace has been a masterclass in performance-driven creativity, where success is defined not just by visual quality, but by measurable impact. Through disciplined testing, close collaboration, and a willingness to challenge assumptions, we consistently pushed creative boundaries while staying true to the brand’s core promise of mental clarity and care. The result was a scalable, insight-led approach to app store creativity that delivered stronger results over time and reinforced Headspace’s position as a trusted companion in mental wellness.